2023
Wayfair
Gabe's work on this growth initiative garnered him the title of Wayfair's "Marketer of the Year" in 2023.
Performance Marketing
Pinterest Ads
Summary
The team was asked to find growth opportunities apart from Google or Meta, while adhering to a strict ROAS target. Through a focus on Pinterest and Microsoft advertising, the team was able to triple ad spend and generate an additional $100M in revenue for the company in less than 12 months.
Digital Marketing Beyond Google
By spending time to thoroughly understand the customer journey, we discovered that one of the primary places home shopping began was on Pinterest. Wayfair had historically neglected this channel as it was hard to measure and viewed as "too small".
Through a revamp of account structure, overhaul of the imagery that was used, and improved measurement capabilities we were able to grow Pinterest revenue by over 10X in one year.
Additionally, we were able to increase Microsoft Search 3X year over year, by selecting specific SKUs best-suited to Microsoft Search users, leveraging advanced targeting strategies, and curating Microsoft's extended ad network.
More Works
(C+V — 02)
©2025
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
2023
Wayfair
Gabe's work on this growth initiative garnered him the title of Wayfair's "Marketer of the Year" in 2023.
Performance Marketing
Pinterest Ads
Summary
The team was asked to find growth opportunities apart from Google or Meta, while adhering to a strict ROAS target. Through a focus on Pinterest and Microsoft advertising, the team was able to triple ad spend and generate an additional $100M in revenue for the company in less than 12 months.
Digital Marketing Beyond Google
By spending time to thoroughly understand the customer journey, we discovered that one of the primary places home shopping began was on Pinterest. Wayfair had historically neglected this channel as it was hard to measure and viewed as "too small".
Through a revamp of account structure, overhaul of the imagery that was used, and improved measurement capabilities we were able to grow Pinterest revenue by over 10X in one year.
Additionally, we were able to increase Microsoft Search 3X year over year, by selecting specific SKUs best-suited to Microsoft Search users, leveraging advanced targeting strategies, and curating Microsoft's extended ad network.
More Works
(C+V — 02)
©2025
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
2023
Wayfair
Gabe's work on this growth initiative garnered him the title of Wayfair's "Marketer of the Year" in 2023.
Performance Marketing
Pinterest Ads
Summary
The team was asked to find growth opportunities apart from Google or Meta, while adhering to a strict ROAS target. Through a focus on Pinterest and Microsoft advertising, the team was able to triple ad spend and generate an additional $100M in revenue for the company in less than 12 months.
Digital Marketing Beyond Google
By spending time to thoroughly understand the customer journey, we discovered that one of the primary places home shopping began was on Pinterest. Wayfair had historically neglected this channel as it was hard to measure and viewed as "too small".
Through a revamp of account structure, overhaul of the imagery that was used, and improved measurement capabilities we were able to grow Pinterest revenue by over 10X in one year.
Additionally, we were able to increase Microsoft Search 3X year over year, by selecting specific SKUs best-suited to Microsoft Search users, leveraging advanced targeting strategies, and curating Microsoft's extended ad network.
More Works
©2025
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
How easy is it to edit for beginners?
Do I need to know how to code?